It has no flashy gimmicks, no unnecessary dances and melodrama. " Cake is an alternative voice in Pakistani cinema. The film resonates with ordinary people who recognised the “grey shades” in human relations it explored. Speaking from New York where he is promoting his film, he says he had been “overwhelmed” by the response. This experience of Cake being the first Pakistani film to premiere on a world stage at Leicester Square has been unlike any other, and has contributed significantly to positioning Cake on the international stage." The line-up included Nobel Laureate Malala Yousafzai and popular DJ and music producer Naughty Boy (Shahid Khan), and England cricketer Monty Panesar. A bigger publicity coup was to pull off a celebrity-studded red-carpet premiere at London's Leicester Square– the first Pakistani film to have a West End opening, an honour normally reserved for Hollywood films.
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